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Established in 2008

The name says it all... Forza Italia (Go Italy) is a common phrase used around the world by fans to show their love and support for Italy.

Forza Italia is Australia's Largest Italian Megastore having sold over 284,000 items.
Located in the heart of Little Italy 'Lygon St' in Melbourne, Australia.

“Each and every one of our 5000+ Italian products is handpicked by one of our passionate staff who share the same LOVE you do for Italy”

We source the latest Italian products DAILY and receive new stock weekly. Our online store is run on live stock levels – meaning if it says it’s in stock it most probably is. Orders are sent out within 24 hours unless notified meaning you get your items faster.


Currently 25,000+ Forza Italia™ members from all ages and nationalities are embracing ‘An Italian Moment’, with exclusive member offers, loyalty points for every dollar they spend and best of all it’s free to join.

With 50 years + experience in Italian retail combined between the founders, it’s evident we LOVE what we do and it’s our mission to continue to be Australia’s #1 Italian Megastore store and continue our global expansion online.
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