27/11/25

Social Media Manager / Content Creator (On-Camera) 

Location: On-site at Forza Italia 247-249 Lygon St, Carlton with occasional community activations across Melbourne

Our ethos TRADITION. PASSION. PRIDE. We inspire moments of nostalgia. Moments of Italian celebration. Italian moments.

About Forza Italia:
Forza Italia is Australia’s largest Italian megastore. Since 2008, we’ve celebrated Italian culture, pride, and nostalgia through premium products, custom apparel, rare collectables, and a one-of-a-kind retail experience. We’re a home for the Italian community and anyone who loves Italy—calcio, motorsport, food, music, and famiglia.

Role purpose:
Be the on-camera face of Forza Italia across Reels/TikTok/Stories, grow and engage our community, and turn online buzz into real-world engagement and store visits. This is a part-time role with clear scope to grow.

Schedule

• Part-time, flexible schedule with growth for the right candidate.

Key responsibilities

• Appear on camera to present products, launches, staff picks, unboxings, behind-the-scenes, and community moments (with consent).
• Plan, film, edit, and publish 2–3 short-form videos per week (Reels/TikTok) plus Stories on in-store days.
• Write engaging hooks and captions that reflect our brand voice and Italian spirit.
• Assist with managing comments, DMs, reviews, and UGC during rostered hours; flag priority items outside hours.
• Assist with scheduling and posting content (Meta tools/native apps) and maintaining a simple content calendar.
• Assist with in-store activations, creator collaborations, and simple giveaways.
• Assist with partnerships across the Italian community (clubs, schools, cultural associations) and encourage UGC.
• Track basic performance (reach, retention, saves, engagement, store traffic drivers) and share concise insights.
• Capture simple product photos and in-store moments to keep content fresh and authentic.
• Follow filming etiquette, permissions, and customer consent at all times.

About you

• Confident, friendly on-camera presence; comfortable filming in a busy retail environment.
• Passion for all things Italian—culture, calcio, motorsport, food, music, and community.
• Demonstrated experience creating short-form vertical video (please share links).
• Fast, clean mobile editing skills (Reels/TikTok/CapCut); good eye for lighting, audio, and framing.
• Community-minded: timely, thoughtful replies and engagement during rostered hours.
• Organised, reliable, and proactive; able to run a lean content plan on a part-time schedule.

Nice to have

• Canva/Adobe skills for simple graphics and thumbnails.
• Basic paid social and/or influencer outreach experience.
• Familiarity with Melbourne’s Italian community, clubs, and events.

What we offer

• Part-time role with growth potential.
• Staff discounts and product perks.
• Creative freedom with clear goals; gear support (tripod, lights, mic) as needed.
• Supportive team and the chance to become a recognised face in the Italian community.

How to apply

Email your CV and a short note on why you’re a great fit to info@forzaitalia.com.au Include links to example Reels/TikToks you’ve created (ideally with you on camera).
Optional: a 30–60 second intro video.
Subject line: Community & Social Manager – Forza Italia